What is the meaning of competitive analysis?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

It's meant to check the analysis website that what strategy they used to rank up their website.s

Hi Friends,

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

8 quick ways competitive intelligence will improve your business:

1. Identify market gaps that you can fill
2. Determine how your market likes to be served; dislikes as well
3. Identify differentiated methods to attract prospects & serve your customers
4. Isolate, develop, and promote your unique value proposition
5. Detect your areas of strengths and weaknesses versus the competition
6. Analyze market reaction to your marketing strategy
7. Determine your market position
8. Get to know your customers and see them from different perspectives

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides an aggressive and defensive strategic context to identify opportunities and threats.

A competitive analysis is a research (usually online) made in order to better understand the competitive landscape and estimate opportunities, weaknesses, threats and strengthens of competing industry players, to optimize future business activities and utilizations (marketing, product, sales or alike)

Competitor analysis in marketing and strategic management is an assessment of the strengths ... Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy.