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What is the purpose of SEO?

When people search for information online in the search engines, they go about it by typing in what we're looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when people search online they can find your site. Essentially, this is the very reason why the field of SEO exists – to help make sure that websites are appealing to the search engines.
SEO can be described as your website consisting of basic components such as keywords, link building, content, and navigability. In order to obtain these basic components, one must submerge themselves in knowledge regarding successful keyword research, on-page SEO, word count, proof of relevant terms, internal links, use of header and META tags, site-wide SEO, etc.

SEO is important for online business so purpose of seo is to grow business online .

The purpose of seo is to increase the ranking into search engines, generate traffics, brand visibility among users etc. There are several activities included to do the seo. On Page and Off page are the techniques to perform seo for the website.

 It shows unpaid results which is also referred to as "free", "organic", "natural" or "earned" results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google's refined search results because they consider these searches to be more authentic and specific.

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.