What is the purpose of the keyword research?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

Hi Friends,
Keywords play a major role in SEO. It may be a business page or a blog. Keywords which are targeting to a particular page will help in ranking SERPs. Ranking for a particular keyword will generate organic traffic to our website.

Some of Keyword Research Tools are Keyword Planner Tools, Semrush, Ubersuggest(Free), Keyword Everywhere(Free), Adwords Keyword Planner(Free), Kwfinder(Free), Merge Words(Manual Research), etc.,

Keyword Research:

• We can write our own alternative keywords, which will have high search volume and suitable for our webpage.
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  We can also go with Google Suggestions.
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  We can use different tools like Keyword planner tool, Uber suggest, Semrush, etc., for keyword research.
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  We can also go for competitor analysis.
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  Prefer Long-Tail Keywords.
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  Prefer keywords; based on the user.
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  Prefer keywords which will fit for our webpage.
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  Avoid using irrelevant keywords.
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  Prefer keywords based on Search Volume, CPC, Trends, Comp, etc.
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  Optimize keywords perfectly based on Keyword density.
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  Avoid Keyword Stuffing.
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  Optimize keywords in SEO title, slug, meta desc, etc.

The purpose of keyword research is to find out what your customers are searching for online and then lead them from search results to your page.

Without Keywords, how one can do SEO for the website?   

The object of Keyword Research for organic search, is to identify keywords and phrases which have a high monthly search volume and low competition (i.e low volume of pages with the same keyword in title or url). We call these keywords 'opportunity keywords' because they provide the best opportunity for us to get a page indexed and listed on the first page of Google.

Keywords are words and phrases that online users type in the search box on the Search Engine. We can get the relevant service by using keywords.

Keyword research helps build your domain keywords to help rank webpages higher in search engines.

Keyword research is the first process when you start doing SEO for your website. Without keywords with good search volume, we can't move to the on-site optimization.

In on-page, we actually need keywords so that title description and headers can be optimized well.

In off-page, we start link building by using our keywords as anchor texts. There is much more use of keywords

The main purpose of keyword research is that search engine optimization (SEO) professional user to find and research actual search terms that people enter into search engines. Keywords are the terms that help Google and other search engines match your queries with available online.