What is the value of press releases?

A well-executed press release is a valuable search engine optimization tool.

If you create an eloquent, unique and attention-grabbling press release, you can generate internet marketing gold in its indirect value.

The power of a strong press release lies in its organic capabilities — which is typically described as traffic that comes to a website or blog through earned media channels like search engines or a referring website.

It helps a business get its story in front of the people who are most likely to write about it. Without a press release, a company would have to rely on its own network of contacts to get its story into the media.

Simply put, the biggest SEO benefit of a press release is indirect value! In today's SEO world, press releases provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare.

It helps a business get its story in front of the people who are most likely to write about it. Without a press release, a company would have to rely on its own network of contacts to get its story into the media.

It helps a business get its story in front of the people who are most likely to write about it. Without a press release, a company would have to rely on its own network of contacts to get its story into the media