What is unbounce landing page?

With Landing Pages. ... They send paid traffic to high-converting Unbounce landing pages (instead of their websites) to lower their cost-per-lead.

Hi,

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor "lands" when they have clicked on a Google AdWords ad or similar.

They send paid traffic to high-converting Unbounce landing pages (instead of their websites) to lower their cost-per-lead.