Will redirects affect SEO?

Hi Friends,

Yes, It does! If using 301 redirect it will pass all the link juice to the new page. However, whenever search engine spiders visits the original page it gets redirect signal and crawl the website which take substantial effect on load time of landing page. Imagine if your website has more of that than avg load time of your site increases. Too much load time creates bad customer experience leads to bounce rate and eventually low consideration for high ranks.