AYTM recently published an interesting infographic with the results of their survey of 2,000 US internet users about their expectations from brands using social media.

QuoteFacebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It's essential that brands understand how their fans and customers interact with them on Facebook and Twitter if they hope to leverage these great platforms and grow their businesses.
-   Aytm[dot]com blog

Here, take a look at the IG.

Sounds like interesting,
Thanks for this nice post.

Hi,
This survey really helps those who are working in the SMO industry. I personally feel it and discussed it with experts that social networking sites are the main source of not only promotion of the brand but also to make or plan your strategy according to the interests of the users.

i was just looking for exactly this......thanks for sharing

This study really helps those working in industry, the IRR. I personally feel and discussed with experts that social networking sites are the primary source not only promote the brand, but also to plan their strategy for the interests of the users.

It definitively works, but it's obviously about a good, long-term plan&strategy. And it may seem less expensive, but can be very time consuming...and at the end, time=money...