What would KPIs (Key Performance Indicators) you recommend to report on social media efforts?

1: Engagement
2: Reach
3: Leads
4: Customers

While numerous organizations utilize customary promoting strategies to draw in new business and customers, others have included or totally replaced traditional marketing with new or creative advertising strategies. These new strategies frequently rotate around the Internet; organizations utilize web-based social networking tools and online promotion battles to grow their gathering of people. Organizations can create    website pages or web journals that give updated data on their products or services.
Approaches to generate leads are
Content Marketing
Customer referral
SEO, SEM and PPC
Cross Promotion
Social media marketing
Direct Mailing
Be that as it may, these are a bit tedious, rather you can get leads through the business tools some of which are area particular. These tools are as follows,
Leadlake
Insideview