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What is the role of social media in communication?

Social media is a group of online communication options that allow users to participate, offer feedback, receive information and share ideas. Social media allowed her to have cost savings, improve customer communication, better target her consumers, and create reviews and loyalty.

Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.