What are doorway pages ?

Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.

A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.