Kindly tell me that what is the difference between cross linking and reciprocal linking. Share your suggestions with me.

Cross linking is linking of two or more than two relevant sites of the same owner.
It's okay to crosslink between your websites / blogs as long as the websites are relevant.
For example, one site of men's clothing, second of women's clothing and third of child's clothing. Cross Linking them all together won't be an issue.

If done properly, it can definitely work as SEO strategy as long as you linking relevant websites.
Refer to this Matt Cutts video on cross linking
http://www.youtube.com/watch?v=ufGw65-1je8

Reciprocal linking on the other hand is links between two websites with mutual agreement. Sometimes these links are from websites that are not relevant enough, its more like link-on -request case where you are not getting a link organically but you are requesting one.
It is highly discouraged by Google and is used to manipulate rankings.

It is meant that Cross linking is better than reciprocal.
Is Reciprocal linking is a black hat technique?

Or what If I provide link for one of my website and against that, get a link for my 2nd website? will it work?

Hi LuiceJason,

Reciprocal linking is not black hat technique.

Thanks,

Thanks for clearing our concepts about cross linking and reciprocal linking. But reciprocal linking is good way.

Before Read this post i really don't know difference between this two but after read this every confusion is very clear.thanks for sharing...

Cross Linking is when a group of domains that are most often owned by the same individual inner link to each other. This is often for the purpose of increasing its popularity with search engines. Cross linking is also Interlinking among web pages within the same website hosting.


Reciprocal links are arranged when two web sites agree to link to each other.

Reciprocal links are also known as "link swaps", "link exchanges" and "link partners".