Here are 5steps for pay per click advertising if you use it you can earn lot of money form here:

1. When you are going to start then you should have to build build a ultra-specific page which is called a landing page also. It's depend on the quality of keywords you are use on, even you can build many landing pages that each address the unique needs of that search engine optimizer.
2. One thing should be care during ppc do not make in contextual advertising programs on your websites. Where as I know that we have all introduce to AdSense spam, it many be big reason here to take contextual advertising programs on publisher sites.
3. Remember do not make use of the landing page for sell or distribute your product.
4. Any things which you are free offering, it should be must send by RSS autoresponder or your email address which are applicable to contact with the prospect.
5.Last step which is the most important for you there should be make this part of your offers which you are delivering valuable and very relevant matter on regular basis.