What do you mean by the term BackLink?

It is creating the link of a website on another website either by mutual collaboration between two of them or by a paid promotion. Backlinks can divert traffic and can enhance in the optimization of a website. Backlinks are powerful and can generate a lot of users even for a newly introduced website.

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or website. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

Backlinks are URLs placed on a webpage with the help of keywords hyperlinked to redirect traffic to your website. These backlinks are helpful to build keyword ranking and also generate traffic from them.