Hi friends,
What is link exchange? some one suggest me to do link exchange is better idea to get traffic and increase ranking, but I have no any idea about link exchange. I am looking for any good suggestion about this. so please share your feedback about it.
Thanks.

Link Exchange is the process in which two websites cross the links to each others to get the equal traffic to the site and generate ranking into the search engine.

Link exchange, also known as reciprocal linking, is a common practice in SEO where two websites agree to link to each other's content. The goal is to improve the visibility of both websites in search engine rankings. However, it's essential to engage in link exchange with care and ethics.

In link exchange, also referred to as reciprocal linking, two websites agree to link to each other's material. The objective is to raise both websites' visibility in search engine results.

Link Exchange is the process when two websites linked their webpages to each other website to generate the backlink and search engine ranking. It helps to build the relevant link and drive the traffic to website.

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their websites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

I wonder link exchange is worth it in 2024? as I heard google is not giving any benefit to reciprocal links?