Hi All !! What is the difference between Reciprocal Link and Link Juice? Suggest your opinion to understand.
Reciprocal Link:
Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons.
Link juice:
Link juice is a term used to explain the relative power that any link can give to another webpage. Links can send link juice to another page on the same website, or to an external page on a different website. Each link has a certain amount of link Juice, and some links have more powerful link juice than others.
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking (and PageRank).