Differences between bounce rate and pogo sticking ?
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.