Hello friends,
How to Decrease Bounce Rate?
To decrease the bounce rate to your website you need to apply SEO and SMO techniques. SEO can help you boost ranking in SERP and that will decrease bounce rate. And, SMO is the proven way to get the niche traffic to your website. And, that also helps you to decrease bounce rate.
How to Decrease Your Bounce Rate
Set Realistic Expectations: Benchmark Averages for Bounce Rates
Content Websites: 40-60%
Lead Generation: 30-50%
Blogs: 70-98%
Retail Sites: 20-40%
Service Sites: 10-30%
Landing Pages: 70-90%
Attract the Right Visitors
Choose the right keywords to match your content -- not just to attract the most number of visitors.
Create multiple landing pages with unique content and keywords for your different buyer personas.
Maintain top rankings for branded terms.
Write attractive, useful meta descriptions for search engine users.
Improve targeting of online advertising campaigns.
Enhance Usability
Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers .
Speed Up Page Load Time
Use little or no self-loading multimedia content.
Set external links to open in new browser windows/tabs.
Don't let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.
Provide Quality Content
Have an obvious main message.
Use clear headers and subheads.
Tailor content to intended visitors.
Use stylish copy and images.
Make your content error-free.
Include a clear call-to-action and obvious links to next steps.
Having high bounce rate reflects the website's usability in which not effective to the target users and need to be analyze to enhance the site page for the audience.
Informative content, appealing website design & theme, page load time, smooth navigation between different pages of the site and site architecture all the factors are important to get down the bounce rate of a site.
Reducing bounce rate is nothing but to bolster your visitor's engagement with your site. This starts with attracting the right visitors at the first place that are interested in your services & products. Then, use everything you can to get those visitors to browse more pages, once they visit your site. Use widgets or other thematic menu's on your site and link them with related useful pages on your site. Long story short, give your visitors plenty of opportunities to click & browse to related information within your site.
If your bounce rate is still high, it might mean that you have catchy titles that grabs the attention of your visitors but when they start reading they turn the page off because they don't find anything useful. So streamline your catchy titles with equally useful outcome that your visitors are expecting. Don't just try to monetize your clients, instead engage them & you should see your bounce rate reduce.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage