What is CTR and how to boost it?
Hi Friends,
CTR or Click Through Rate is the ratio of total views of an ad that resulted in a click to the total views of an ad.
There really is no way to "boost" an ads CTR. So if you want more of an ad to result in a higher rate of engagement, make a more engaging ad. Make sure the ad speaks to a specific audience that is relevant to where it is displayed. Make sure it has a compelling message. Make sure it has a clear call to action.
Make you title compelling and unique to the users for them to make appropriate action to click into your site page but make sure that your content is what they are looking for.
"If you want to improve your CTR, start by truly understanding your audience. Get inside their heads. Think about how they would describe the service or product they're looking for. Learn their language and use their jargon. Dismiss the things that might seem important you, but just aren't to them
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.