For every blogger audience are important to encourage them self. If no one can interest in blogger content or information then it's worth less to do. Blogger needed to publish solitary and informative content for each post which is easy to get understand for each reader. Blogger must be applies to some strategy to build blog popularity for attract reader flow. Blogger can create group in social media sites and share their post in group and also do the bookmarking in high PR site so it will drive reader for blog. Also use some tools like RSS subscription and email notification which help to notify your readers for any new post and revisit blog.
Fresh unique and quality content is must metter and design, alignment and images of your content is also effective for attract.
Make sure blog title and content should be unique.