what is Niche Marketing?
Niche marketing is the business of promoting and selling a product or service to a specialized segment of a market. Niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
Niche marketing refers to marketing within a distinct or specified in realization that the more you focus on such markets, the more you'll be able to attract and target the really interested readers/viewers/buyers or just audience in general.
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Niche marketing is a targeted marketing strategy aimed at small, specific and well-defined portions of the population.
Niche marketing can be used to reach consumers who can be targeted based on various characteristics, such as demographics, hobbies, occupations, or interest in social or political causes. Each niche market defines specific product features -- including design, price, production quality and the demographics that the organization intends to address.
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Niche market is a market that is relatively small and specific, it will look at products that do not appeal or use at large. A niche market will also be a target market.
Example- If you are selling pet food for diabetics, then you are serving niche market.
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Niche marketing is an effective method to target your audience and users but also to avoid general or high competition in the market.
Niche marketing is the subset of the market on which specific product is focused.
Niche marketing is the promotion and sale of a product or service in a particular segment of the market. The purpose of spider marketing is to have big fish in a small pond rather than a small fish in a large pond.
Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that 'niche' does not exist, but is created by smart marketing techniques and identifying what the customer wants.
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Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population.