What is the role of SEO in Digital marketing?

Search engine optimization plays a fundamental role in digital marketing strategies. It is a method of increasing the visibility of the website by ensuring a high ranking in the search engine result pages. A high ranking helps drive more customers to the website and thereby results in increased business profits. It involves working on the structure and organization of the website as well as its content so that the search engine algorithms can easily crawl and categorize the pages and index them correctly. On page optimization techniques like working on keyword density and meta tags, off page optimization techniques like inbound links and developing content strategies helps in bolstering the search engine rankings.

SEO is the process of optimizing your webpages to rank them higher in search engines and benefit your online business.

SEO in digital marketings helps the users to increase the organic traffic of a website. It is a long term process.

SEO in digital marketing world manages and specializes in internal part optimization process such as meta tags, canonicalization, robot.txt, sitemap.xml, content, schema, etc.

SEO is used to rank your website at top of the search engine result page that helps to get more traffic on your site.

SEO is a critical component of digital marketing. It is in charge of increasing your website's exposure and keeping you ahead of all your competition. It boosts website exposure, traffic, conversion rate, and ROI.
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Seo is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI.