What Is Attribution In Google Analytics?

An attribution model is the set of rules, that calculate how credit for sales and conversions is assigned to touch points in conversion paths.

Google Analytics attribution representation permits users to conclude the significance of advertising channels that direct to a conversion. Attribution representation permits businesses to outlook conversion pathways & analyze advertising spend.

An attribution model in Google Analytics is the rule with the aim of decides how credit for sales & conversions is allocates to touch points in conversion pathway.