What is Google Publisher Tags?
Google Publisher Tag is an ad tagging library with which you can build ad request. Google Publisher Tag takes all the details of ads and display the ads on web pages and mobile apps.
Google Publisher Tag receives all the information's of ads & show the ads on web pages & mobile apps.
GPT is an ad tagging collection for DFP that be capable of enthusiastically build ad wishes. GPT obtain key particulars such as ad unit name, size & custom targeting, makes the request & shows the ad on web pages.
The Google Publisher Tag is used to define available ad slots in your network. Placing a tag on a page creates a communication path between the ad server and a user's browser. A request is made from the user's browser to the ad server for gpt.js , the tagging JavaScript.
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Google Publisher Tags:
1. Faster page loads
2. Multi-level inventory hierarchy
3. Single request architecture
4. Multi-level inventory hierarchy
5. Automated setup for interstitials
6. SafeFrame capability
7. Support responsive design
8. Automatic cache-busting