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How does Google algorithm panda and penguin updates affects keywords?

The Panda update is a filter that is designed to penalize "thin" or poor content from ranking well. Whereas Penguin is a filter that is designed to penalize websites that have bad link building techniques and keyword stuffing.

The Panda update is a filter that is designed to penalize "thin" or poor content from ranking well. Whereas Penguin is a filter that is designed to penalize websites that have bad link building techniques and keyword stuffing.

Panda deals with content and Penguin deals with links over the web, as per question if you are using thin, duplicate content and trying to rank a keyword then it will affect its ranking and if you are using exact match bad links, paid links for your keyword then it will affect its ranking.

Panda assesses the quality of each post that you make on your website. It is concerned with if you are adding meaningful content rather than going to an unnecessary high word count. To get the most of Panda, stay away from keyword-driven posts that don't come across as natural and never duplicate content from another website.

Penguin also devalues low-quality sites, but it looks for different criteria. While Panda assesses your actual content, Penguin looks at how your website has been promoted. If your website has been promoted through spam like bots and spiders, or has been linked by a number of disreputable sites, your rankings will go down. The one thing to note about Penguin is that no site is automatically assumed to be high-quality by virtue of its address. This means that websites that are immensely popular or belong to .edu domains are automatically considered high-quality in Google's eyes.

The Panda update is a filter that is designed to penalize "thin" or poor content from ranking well. Whereas Penguin is a filter that is designed to penalize websites that have bad link building techniques and keyword stuffing.

The Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.
The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google's organic search engine results.