What is a Google Penalty and how to avoid them?

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Hi Friends,
Google Penalty is a negative signal for the Website. When breaks the rules of websites, google can be penalized your website. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Google penalty can be avoided by ensuring that:

• The website is simple, clean and well performing
• 
  The website is mobile friendly
• 
  The website is user friendly
• 
  Links are not broken
• 
  Content is not duplicate
• 
  Smart keywords and tags are used

If your website traffic suddenly drops and you see a corresponding decline in rankings, there is a good possibility that you are on the receiving end of a Google penalty.

A Google penalty is a negative impact on a website's rankings and visibility. It is based on updates to Google's search algorithms. There are many ways to avoid Google penalties --
1. Post quality and unique content
2. Don't keyword stuffing

A Google penalty is a negative impact on your website's search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
Cloaking and/or Sneaky Redirects
Hidden Text
Keyword Stuffing
Pure Spam
Spammy Structured Markup
Thin Content With Little or No Actual Value
Unnatural Inbound and/or External Links

To avoid the Google penalty, follow the guidelines of google while doing SEO for your website. if one doesn't follow the rules & regulations, chances are high of getting a penalty.

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review.