What is Acquisition report in Google Analytics?

Quote from: apindia83 on June 11, 2019, 05:31:14 AM
What is Acquisition report in Google Analytics?

Acquisition Overview report allows you to measure the performance of various traffic sources .

The Google Analytics Acquisition Overview report allows you to measure the performance of various traffic sources (channels) through behavior and conversion analysis.

Google Analytics defines direct traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks.

Acquisition gives the overview of the traffic sources/session i.e. what are the mediums/sources through which people will reaching your website.

Quote from: apindia83 on June 11, 2019, 05:31:14 AM
What is Acquisition report in Google Analytics?

The Google Analytics Acquisition Overview report permits you to estimate the performance of several traffic sources through performance and progress analysis.

Acquisition is a report which is to find the indepth details of traffic source

In the Acquisition part, you can see where users come from which platform they used, search engine, geographical areas and also source where they come from.

The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.

Hope the following helps

Audience - Who is the visitor?

Acquisition - Where did he came from?

Behaviour - What did he see?

Conversion - What specific actions did he take?