What is Container in GTM?

The containers associated with a Tag Manager account. A container is comprised of a set of macros, rules and tags.

The containers associated with a Tag Manager account. A container is comprised of a set of macros, rules and tags. For information about how users create and maintain containers, see Setup and Workflow.

Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. This takes web development and coding skills out of the equation, and is an easy way for anyone to add and update tracking codes all in one place in a consistent fashion.

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization.

Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time.

The container means a collection of tags, triggers, and related configurations installed on a given website. The Google Tag Manager Container is a small piece of JavaScript and non-JavaScript code that you paste into your pages. Google Tag Manager is a tag management system that allows you to easily update tags on your websites.