What is Google My Business? and how to set up it?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Google my business helps businesses  owners to  manage their online   presence and appearance in Google Search and Google Maps

Your business should  have physical location that customers can visit.

when creating your business on Google make sure your address and/or service area is accurate

You have to set up opening time and closing time including weekend, holiday or special event day.

Describe your overall core business in best manners to enable your customers understand your Brands, organizations, art work.

Also you must verify and manage their business information on Google My Business.

Your name should reflect your business' real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Accurately representing your business name helps customers find your business online.

To sum up, you should have a Google mail account  know as Gmail

For more details you can read from google my business page.

It provides dashboard to monitor your local seo.