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What Is Google Penalty In SEO..?
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, up until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed that low-quality backlinks would not negatively affect ranks. While this viewpoint was common, it was not correct, as Google had been applying such link-based penalties[3] for many years, but not made public how the company approached and dealt with what they called "link spam". Since this time there has been a much wider acknowledgement about the dangers of bad SEO and a forensic analysis of backlinks to ensure there are no harmful links.
When Google updates his algorithm and your website did not fulfill the requirement of that algorithm google will penalize you and decrease your ranking there are two types of penalties manual penalty and algorithm penalty. Both are harmful to your website.
Google's Way to derank your website if you try to do black hat seo.
Google's way to stop your website doing black hat seo.
google's way to derank your website.