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What is Google Pigeon Update..?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

Google Pigeon is the code name given to Google latest local search algorithm update. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also effect the search results shown in Google Maps along with the Google regular search results.