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  What Is Main Purpose of Google Analytics?

Google Analytics gets its data from your own website, providing a rich picture of visitor behavior. You can discover how visitors from particular sources engage with your pages. For example, if you sell products, you could discover the particular search keywords that are more likely to lead to sales.

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Google Analytics provides detailed reports in real time on who visits your site, when they visit, where they visit from geographically and on what pages.

Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.

Google analytics code is the code that is inserted into the webpage source. The code helps Google to track the website traffic and provide various information about the traffic behavior in the analytics tool. It also provides information about the bounce rate of your website.

The main purpose of using Google analytics is it is available for free. We don't have to pay any fees for using this product.