An SEO strategy (also referred to as "SEO approach" or "search engine optimization strategy") is the process of planning, outlining and implementing steps designed to improve search engine rankings.
In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
So, How to Create an Effective SEO Strategy In 2021?
Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline?
If so, you?re not alone. Google?s getting smarter and more powerful all the time ? not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework.
Why? The better that Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.
Establish your business goals, objectives and key results (OKRs)
Define your buyer personas.
Map the customer journey.
Execute keyword research and topic analysis.
Do a competitive analysis to identify SERP competitors.
Perform a content audit to spot gaps.