Lead management is the activity of ranking a lead biography suitable and even of interest reported to a method united upon by some marketing and sales. Leads are grade in a number of ways, assigned by factor. It is not only help match the right follow-up to the related inquiry, it also assist marketing and sales to identify where each prospect is in process.

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead-based marketing has been a popular strategy for some time, as marketers react to the digital marketplace's effect on their sales funnels.