Website promotion is the strategy of bringing more visitors i.e. more traffic to website thus, brightening the opportunities for business worldwide. Different techniques employed for doing so include: content development, Search Engine Optimization also known as SEO, and search engine submission. If your website is not listed in top 10 for major search engines, you are losing to your competition every moment. An appropriate implementation of search engine marketing also known as SEM, results in increase in revenue and its ROI is unmatched by any other marketing strategy.