Difference between SEO and PPC

Started by mikehadwards, July 20, 2011, 03:00:33 AM

mikehadwards

Hi Friends

SEO is abbreviated by Search Engine Optimization.SEO is a technique that is used to make your website visible in search engines likes yahoo,Google etc.Two methods i.e. On page and off page methods are used for SEO.

PPC is abbreviated by Pay Per Click.Using PPC one can have a very quick boost of traffic to a website.The basic difference between SEO and PPC is that  if you have a large marketing budget and you need to make sales quickly then PPC is the best for your website but if your budget is low then SEO is the best option for you.

Jamesjackk

SEO and PPC both are very helpful to increase the traffic and improve the visibility of your brand.SEO is useful to marketing your business and improve the search engine ranking of your web site and PPC are useful to earn money and get traffic in your web site.Internet Publishers get money when ad is clicked on.

rex4lake

SEO is different and PPC is different. If you increase your website ranking in google you need to do seo and if you want make money you need to do PPC. 

rakkhi sharma

PPC works only whenever it is employed, after that cost spending on it worthless, while SEO is better for long-term results. It takes a lot of planning and work.

dpfocanil

SEO- Search engine optimization It is a technique to improve  your web-page Ranking for particular  key Phrase but PPC- Pay Per Click - It is technique to generate the traffic but pay the money to the google. 

Corwinsmith

#5
The first being 'PPC' and the second being 'SEO'. As these are both acronyms they can be fairly impenetrable to the layman.Both of these options have strengths and weaknesses. While PPC has a more immediate effect, it is limited to the amount of money you put into it; whereas SEO has the potential to generate massive amounts of self-perpetuated traffic for a short amount of money with a little bit of luck.

davidjones25

PPC is abbreviated by Pay Per Click.Using PPC one can have a very quick boost of traffic to a website.The basic difference between SEO and PPC is that  if you have a large marketing budget and you need to make sales quickly then PPC is the best for your website but if your budget is low then SEO is the best option for you.

softseosky

All the buzz in marketing circles these days seem to be about Internet Marketing, and how to bring extra public to your website. Almost all company now has a website - if you don't, where have you been? – and many of these websites are evolving from mere 'electronic brochures' to more interactive site where people can create an enquiry, leave a comment, download a file or purchase a product. However, it doesn't matter how great your website is if you don't attract any visitors.
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lillianabe

There are two type of search engine marketing technique which helps to find high ranking of your website.  Search engine marketing divided in two parts.
1) Organic 2) Pay-Per-Click (PPC). Both have same purposes, to generate the more traffic and inquiry. PPC get result very quickly to put the website in top positions when organic method is slowely process to put web site in top positions.  PPC is payable as well as organic are free meted.

smithwilliam12

SEO- Search engine optimization It is a technique to improve  your web-page Ranking for particular  key Phrase but PPC- Pay Per Click - It is technique to generate the traffic but pay the money to the google.

noelagnote

The most important thing to remember is that SEO and PPC are complementary strategies. There is no conflict between using the two techniques, and both will be more successful if used together as opposed to using just one or the other in isolation.

The most obvious difference is the price tag that comes with these two techniques. You are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free. Getting to the top of the SEO tree for your most lucrative search terms requires hard work. Getting to the top of the PPC tree for the same search terms requires money (just how much is dependent on the competition for that particular search term) and work. Both PPC and SEO require hard work researching keywords so that you know which search terms to buy (for PPC) and which terms to optimise for (SEO). Different creatives per search term or group (PPC) and different HTML coding for each page of your site (SEO) both need to be written to entice customers. SEO has the added complication that the title tags need to be written with the search engines in mind as well.

PPC can be characterised as a quick boost of traffic to a particular site. If you're willing to pay the price of the clicks, then you can buy a top position for your chosen search terms in the major Pay per Click engines. Providing your search term has enough traffic, and your creative is tight and enticing, you should notice a bump in traffic.

SEO is a slower process. You are unlikely to see major changes to your traffic in the early stages, as so much of SEO is to do with the structure and environment of your site.

However, the effects of SEO are both longer lasting and cheaper than PPC. With PPC, the moment you stop your campaign the traffic dries up entirely. SEO on the other hand will continue to bring in traffic even if you stop SEO work on the site, although you will need to ensure that your SEO campaign keeps abreast of changes in the search engine algorithms.

bingomaxxbuzz

SEO and PPC mutually are extremely obliging to amplify the traffic and get better the visibility of your brand.SEO is helpful to advertising your commerce with recover the search engine ranking of your web site as well as PPC are helpful to make money and find traffic in your web site.Internet Publishers find money when ad is get on.
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messi

SEO is search engine optimization while PPC is Pay per click, so it is clear that in SEO we have to optimize our website to be shown in search engines while in PPC we have to spend money on the basis of pay per click..

aricajwalker

PPC to bring traffic to your net site to pay the SEO organic way to bring traffic to your Web page is a way.

PPC targeted set of keywords and make you pay each time you click is the SEO while there as long as the target you can manage those keywords require to have a limit to the number of keywords is. I think the PPC to bring traffic to your site while SEO is a short cut to the same job is a hard way.

seniorlivingca

PPC is abbreviated by Pay Per Click.Using PPC one can have a very quick boost of traffic to a website.The basic difference between SEO and PPC is that  if you have a large marketing budget and you need to make sales quickly then PPC is the best for your website but if your budget is low then SEO is the best option for you.

firstservicesnevda

SEO and PPC both are very helpful to increase the traffic and improve the visibility of your brand.SEO is useful to marketing your business and improve the search engine ranking of your web site and PPC are useful to earn money and get traffic in your web site.Internet Publishers get money when ad is clicked on.

annaharris

SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of incoming links to your site.

PPC works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site.
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TobyNoah

I would opt for PPC in any case as there are lots of work from home companies targeting PPC to earn some money and it boosts the companies traffic.

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