How do you evaluate the PPC landing page is good & attractive?
A landing page is evaluated by the following elements.
Powerful Headline
Description
A Form to Capture Information
Clea Call to Action
Trust symbols
Supporting Images
Testimonials
Navigation
1. Offer relevant, useful and original content. Make sure your landing page is directly relevant to your ad text and keyword. ...
2. Promote transparency and foster trustworthiness on your site. ...
3. Make mobile and computer navigation easy. ...
4. Decrease your landing page loading time. ...
5. Make your site fast.