Is there a method to track conversions in Google AdWords?
In Google Adwords, conversion tracking can be done in following ways:
Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
View-through conversion window options tracks when a person sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.
Different ways to track conversions are as follow.
(1) If you want to track Website purchases, newsletter signups, button clicks, or other website actions You need to Set up conversion tracking for your website.
(2) If you want to track Customer installs your app or purchases from your app you need to Choose one or more of the following:
Track mobile app conversions with Firebase
Track Android app conversions
Track iOS app conversions
Track app conversions using third-party app analytics or third-party click-tracking
(3) If you want to track Phone calls you need to Choose one or more of the following:
Track calls from ads
Track calls to a phone number on your website
Track phone number clicks on a mobile website
(4) If you want to track Offline conversions, such as store visits or phone calls after your ad ran You need to Track offline conversions.