PPC helps to marketing our services inorganic result of search engines. We would spend some money to make our advertisement on top place of search engine inorganic result page.
A high Quality Score make more visible to your ads, keywords, and landing page seem to be very relevant to what a customer is searching for and also relevant to one another. The more relevant your ads and landing pages are to the user, the higher your Quality Score.
All in all, the paid as well as organic search report may use PPC results to identify vital organic keyword opportunities for brands, and similarly use organic results to find valuable keywords for paid campaigns.