What Are The Factors Which Affect Quality Score ?

Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance.

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Our Quality Score depends on multiple factors, including:

• Click Through Rate (CTR).
• The relevance of each keyword to its ad group.
• Landing page quality and relevance.
• The relevance of your ad text.

To do this, pay attention to the three factors that affect Quality Score - expected click-through rate (CTR), ad relevance, and landing page experience.