What Are The Factors Which Affect Quality Score ?
Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance.
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Our Quality Score depends on multiple factors, including:
- Click Through Rate (CTR).
- The relevance of each keyword to its ad group.
- Landing page quality and relevance.
- The relevance of your ad text.
To do this, pay attention to the three factors that affect Quality Score - expected click-through rate (CTR), ad relevance, and landing page experience.