Hello friends,
What are the hallmarks of a good PPC landing page?
Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines
More visual appeal. They should be a logical extension of who you are and what your brand is about.
Remove the clutter and use more of whitespace in the background. This helps your text stand out.
Check out the proximity of elements on your landing page. It is very critical that they are arranged basis your user behaviour. These could be placement of links on the page, Call-To-Action Buttons, Images etc.
Use precise keywords, aligned with your goals
Keywords should be aligned too, and not for the general audience but for your marketing personas
This is crucial even for SEO landing pages but still - make sure that your landing page is optimized for mobile traffic
Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.