what is bidding in PPC ?

AdWords gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads). Now that you're advertising on AdWords, you probably have a clear goal in mind for your ads.

PPC bids pay for the advertisements that many people see on a search engine results page, generally at the top or on the side, and are separate from natural results. Natural results are websites that rank through search engine optimization techniques. The ads that PPC bids pay for are generally called sponsored links or sponsored ads, and appear when the certain keyword that the PPC bid purchased is entered into the search query.

Bidding in PPC is the process of putting up your allocation budget for your campaign ad that will run or show in the organic results page.

The amount an online business organization allocates for PPC advertising is also known as PPC bidding.

Pay per click is an advertising technique in business for services, e-commerce, and more organizations use paid marketing to reach results by bidding. By making a campaign to advertise online keeping a popular keyword to reach their goals.

The term 'bidding' is always used in the context of the auction. In the context of internet marketing, the amount an online business organization allocates for PPC advertising is known as PPC bidding.

In the context of internet marketing, the amount that is allocated by the online business organization for PPC advertising is known as PPC Bidding. Bidding depends upon Keyword popularity, competition from other advertisers etc.