What is ECPC?

Enhanced cost-per-click (ECPC) is a bid strategy that automatically adjusts your manual bids for clicks that seem more likely to lead to a sale or conversion.

eCPC, is a metric used by Internet marketers to calculate the effectiveness of their online campaigns when the rate model used is CPC . eCPC can also be termed as " profitable per click" so if the actual CPC is $2 and the eCPC is coming as $1 per click , than $1 is the profit on each clicks .

The enhanced CPC bid strategy in AdWords automatically increases your keyword bids to be more aggressive in select auctions. Google will only bid up to 30% more than your Max CPC bid to abstain from overspending, and just does this in circumstances where the data shows that auction is likely to lead to a conversion.

ECPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc

ECPC stands for Effective Cost Per Click. ECPC is the one important type of advertising, and it is online advertising. Effective Cost Per Click helps you get more conversions from manual binding.

ECPC refers to Effective Cost Per Click. ECPC is  used only after cost evaluation for ongoing campaigns.  It is also used for bookings with ad placements with Google AdWords.

eCPC is effective cost per click in online advertising. While CPC is the actual price for each click when buying clicks, eCPC is a calculated metric that tells you what the CPC would have been if you bought clicks instead of impressions, actions etc.