What is maximum limit of characters used for PPC?

The maximum limit for the number of characters cannot be clearly stated as different Search Engines have different Limit on ads character as stating for Google it can have a maximum of twenty-five characters for the headline and seventy characters for description, both one and two combined.

Hi Friend,
For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. Then Google gave us two headlines of 30 characters each and a description line of 80 characters.

The limit regularly changes. As of today, it is 30 characters each for (mandatory) Headlines 1 and 2, 30 for (optional) Headline 3, 90 characters for (mandatory) Description Line 1, 90 caracters for (optional) Description Line 2.

30 characters for title and 90 characters for description