What is Pay Per Click and describe their benefits?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.
pay-per-click (PPC) advertising means. You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.
Here's how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That's why it's called "pay per click.")
PPC (pay per click): advertising services charge per click represented by google Adwords. Paid listings often appear as "sponsored links" or "sponsored links" or "advertisements".
Pay per Click is a method of advertising that is used to grab traffic to your website.
Benefit of pay per click -
Firstly its main purpose is its benefit means helpful to attract traffic
secondly it is a good approach to tracking the audience,
there is certain degree of reliability also.
PPC is a fast pace process of internet marketing but requires paid ad and metrics to gain top positions in the search results.