Hello friends,

What is PPC model?

The Pay-per-click Business Model works by offering direct traffic to websites in exchange for a pre-defined amount (or bid) for each advertisement clicked.

There are two ways of making money with the PPC Model: flat-rate PPC where advertisers and publishers agree upon a fixed price for each click and bid-based PPC where advertisers compete for clicks determining the maximum amount paid for an ad spot (and consequently click) and the maximum expenditure for the same of clicks in a day or month.

In order to succeed with the pay-per-click business model, you must be able to create a good audience (potential clickers).

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

CPC is a pricing model that charges the advertiser every time a user clicks on the ad. Users are not expected to complete the conversion, purchase a product or sign up for a newsletter. They simply have to click. Also referred to as pay-per-click (PPC), it is a performance-based metric. In the CPC model, the payment is not merely based on the exposure of the ad, but on the user interaction with that ad. By clicking on the ad, a user expresses an interest in a given offer; therefore, this pricing model may be viewed as a payment for targeted communication exposure.