what is Quality Score?
Quality score is a term in Google Adwords that assign to your ads on the basis of its performance and quality.
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality score is a metric tracked in Google AdWords that gives each keyword in your account a score out of 10. It is assigned to each keyword in your account and changes based on a variety of factors that change over time. Quality score is updated by Google every time a search is carried out in which your ad is triggered, however it can take time to achieve significant changes in keyword quality score.
In addition to quality score, its not only quality and relevance but also the history of the ads performance that affects the metrics.
Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads.
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score is Google's measure of how relevant a keyword is. As soon as Google has enough data, keywords in an advertiser's account are assigned a score between 1 and 10, with 10 being the best.
Quality Score is a metric used by Google, Yahoo!, and Bing that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score
Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad.