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What is the ROAS in Google AdWords?

Return on Ad Spend, or ROAS for short, is the average conversion value you receive in return for every dollar you spend on your ads

Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

AdWords & Calculating Return On Ad Spend. Return On Advertising Spend, or ROAS, helps marketers evaluate which marketing methods are working and helps decide on future advertising strategies. ROAS is a marketing metric that measures the efficacy of a digital marketing campaign.