There are basically two types of SEO as below.

1. On page
2. Off page

The top on page and off page techniques are:

1. On page:
Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

2. Off page:
Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission

- Directory listing
- Business listing
- Classified listing
- Citations

Google webmaster tool is a search engine tool used to submit your website to increase the visibility in Google searches. The tool also helps to find backlinks, submit sitemap and analyze various data to improve optimization techniques for your website.

You can use various online tools to monitor backlinks in SEO. Some good tools are:

- Majestic tool
- Moz tool
- SEMrush

The Link Wheel is a complex link building strategy designed to help you improve your search engine optimization, to rank your website better in the search engines and to get more targeted traffic. To build a link wheel you need to create a circular pattern of links which flow from one website to another and then finally they all link to your website. This circular pattern increases the link juice which all the linking sites provide to your main website and this is why the link wheel is more powerful than any other link building method.

Reciprocal links are those that are generated from the same root domain for which you are building a backlink for your website.

With SEO split-testing, there's a heavy amount of lifting that goes into planning a test out, actually setting it up, and then executing it. What you're essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates.

There are basically two types of backlinks as given below.

- Do follow
- No follow

Images optimization can be done by defining the images with the help of proper alt text so that search engines crawl and index them for ranking.

A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page.

- Quality content
- Search engine friendly design
- User friendly navigation

Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.

- Content
- Design
- Backlinks

Guest posting is the process of posting articles as a guest author to relevant blogs. Blogger outreach is contacting relevant bloggers for blog posts.

Natural and quality backlinks can be generated with the help of various off page techniques.

An umbrella keyword would be a keyword for which many long-tail variation keywords exist. In that sense it is a 'broad' term, the very opposite of a specific term.

You can use Google keyword planner for keyword research.

Chrome is based on many open source projects going back about a decade. Hundreds of engineers worked on those FOSS packages.

Black hat seo techniques help to rank your keywords faster in search engines and generates more traffic in shorter time. But the methods followed are not supported by Google and hence your website can get penalized for following such techniques.

Link farming is a way to increase relevant incoming links to your website. The purpose of use this tactic is link popularity to increase the Google PageRank. A link farm can be a website or a group of websites having a large number of outgoing links other sites without any relevant categorization.

Do follow and no follow are link attributes and contain instructions for search engine robots. Do follow links are crawled and indexed in search engines whereas no follow links are never crawled and indexed in search engines.

Google keyword planner
Google analytics tool
Google webmaster tool
Google Adwords
Ahrefs
Copyscape
Moz SEO tools

- Search engine journal
- Search engine genie
- SE round table
- SEO chat blog

The most important Google ranking factors are:

- Content
- Website design
- Website loading time
- Backlinks

- Moz tools
- Majestic tools

Robots.txt is better compared to meta robot tag.

A Uniform Resource Locator, colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably.

An internet address of a website, file, or document in the general format
http://www.address/directories/filename

A URL consists of five parts -- the scheme, subdomain, top-level domain, second-level domain, and subdirectory.

A Uniform Resource Locator, colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably.

Electronic mail is a method of exchanging messages between people using electronic devices.

XML sitemap is a coded sitemap used to submit in webmaster tool to help spiders crawl them and index the webpages in search engines.

The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered.

Off page is still active and help to build backlinks for generating traffic and ranking keywords in search engines.

Manual links are those that are manually built from external webpages.

The first link Priority states that when a page links more than once to the same target url, Google will ignore all the other links after the first one.

"Live Link" in SEO is clickable links whether they be plain URLs or anchor text, which will navigate to the destination URL. Search engine crawling spiders will count this as a link and crawl it accordingly and passes link juice. Building live links affects your website rankings in search engines.

Not sure about your question, but a backlink value stays forever unless it is broken or removed by the webmaster.

They are basically the same as they both refer to the link that no more exists on the webpage from where they were built.

Yoast SEO plugin helps to optimize your webpage content to help rank the webpages higher in search engines.

You can find the value of any keyword using the Google keyword planner tool or maybe Google Adwords.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

Some good tools are:

- Moz tools
- Majestic tools
- SEMrush

I would recommend WordPress as one of the best platform for web development.

Both content and backlinks are important for your website. Content helps to rank webpages higher whereas backlinks help to generate traffic and rank keywords in search engines.

SEM refers to search engine marketing and is done with the help of various on page and off page techniques to promote your business in various search engines.

SMM refers to social media marketing and is done by promoting your website and business in various social media websites.

Both are good techniques to promote your business and gain more traffic for your website.

Both SEM and SMM are important for advertising your products online and benefit your online business.

- One way link building
- Two way or reciprocal link building
- 3 way link building

Tiered link building refers to the process of building backlinks for the links created for your webpages. In simple terms it is the process of building backlinks for backlinks.