Keyword based domain are SEO friendly, more easy to rank in search results.

Organic search also known as Natural Search Results are the listings of Web pages returned by the major search engines that most closely match the user's search question based upon relevance.
Paid search results also known as the PPC are basically an advertisement. advertiser pay to obtain their advertising displayed when users do a search containing specific keywords.

meta description is shown in search results it is still important in google,bing. Meta description is one of the major factor in On-page SEO. its is appear in the SERP Google bot compare the users search query with your title, meta data and description.

1.page title should be short and concise (unless you want it's broken at the end)
2.each page title should be unique and the unique part should go first (if a visitor keeps several tabs from the same open, he should clearly see what each tab is about)
3.page title should be focused (don't try to include all your keywords in the title the home page);

1. Minimize HTTP Requests
2. Reduce server response time
3. Enable browser caching
4. Optimize images

Here 6 Simple Steps to Optimize Your Website:
1. Keyword Research
2. Great content (the longer, the better)
3. Natural keyword usage
4. Page titles
5. Header tags
6. Internal linking

Leverage Browser Caching is a cache mechanism operates between the server and the visitor's browser, either on the end of the server or on the computer of the visitor. It can store copies of files (like html/php/css/js files, images, etc.) or strings of code for faster access instead of having to constantly request it from the server.
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Disadvantages of dead links are:-
1.Affects and lowers the search engine ranking.
2.Website traffic could be reduced.
3.Lowered reputation.

Search engine optimization service information including guidance, pricing, and a variety of resources for beginners and professionals.

Ping submission to Ping sites are awesome tool to index your blog or website into major search engines and blog or web directories in short time.Pinging informs search engines about some thing change in the pages.

A "toxic link" is a bad or unnatural backlink, usually associated with a penalty.If it is a link towards your website, you can simply ask the administrator of the other website to simply delete the link. If the administrator cannot be contacted, you can simply use Google`s disavow tool to get rid of the link.

On doing search on your domain and if nothing appears then there are three possibilities.
1) May be the site is banned by search engines
2) May be no index by search engines
3) Some canonical issues
Hope it helps you..

Off-course, we will need to change the current strategy. If you have unique contents, images, videos then definitely you will get best result in the web ranking.
The off-page and on-page optimization also matters, it should be proper. That is social media marketing, click through rate, bounce rate should be proper.
Main factor is content, contents are king so you should concentrate on it.
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The two main tools I use are Google Search Console (which was once called Google Webmasters Tools) and Google Analytics.

"Google suggest" is the name of Google's auto-complete function. If a user enters a letter or a word in Google's search field, they are automatically shown associated terms in a drop down menu.  This function helps users save time and may also provide them with additional information about the topic they are researching.
"Autocomplete" is a feature in which an application predicts the rest of a word a user is typing.
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RankBrain is Google's name for a machine-learning artificial intelligence system that's used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

An eCoupon is an electronic coupon code, which you can use to save money on your grocery order. E-coupon codes are made up of letters and numbers, i.e. ABC123.
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Link equity is the concept of the influence of links on a pages ability to rank for particular search queries. Link equity takes into account things like relevance, authority and trust, link placement and accessibility the positive value of relevant outbound links.
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Social signals refer to a webpage's collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks.

Benefits of Social media optimization.
Brand building: Internet is a very good place for advertising and SMO can effectively create awareness about brand, product and services swiftly through social networking sites.
Low cost: SMO is more effective, both in terms of money and as a method compared to traditional marketing.

1. BUILD A FACEBOOK PAGE
2. JOIN GROUPS ON LINKEDIN
3. USE PAY-PER-CLICK ADVERTISING
4. PROMOTE CONTENT ON TWITTER
5. ANSWER QUESTIONS FROM SOCIAL MEDIA ON YOUR SITE
This is best social media channels to promote your websites.
Hope it helps you.....

1)- Length of Title Tag-maximum 60 characters
2)-Length of Description-maximum 150 Characters

Headings are defined with the <h1> to <h6> tags.
<h1> defines the most important heading.
<h6> defines the least important heading.
<h1> headings should be used for main headings, followed by <h2> headings, then the less important <h3>, and so on. .

Four important Meta tags-
1. Title Tag: <title>The title of the Page</title> (Unique title for your page)
Limit: Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.
2. Description Tag: <meta name = "Description" Content="Description of the Page">
Limit: Roughly 155 Characters
3. Keyword Tag: <meta name="Keyword" Content="Your Keywords">
According to Google they didn't look at meta keywords then you will be surprised that why I am mentioning it here. It is here because 'Yahoo' search still use these in their SERP. So don't miss it because still have 28% search share so why miss these 28%.
4. Robots Tag: <meta name="robots" Content="......, ......">
The valid values for Robots Meta Tags 'Content' attribute are: "INDEX", "NOINDEX", "FOLLOW", "NOFOLLOW".

Search engine optimization consists of 9 main steps: market research. keyword research. on-page optimization. site structure. link building. brand building. viral marketing. adjusting. There are two kinds of SEO, on-pag seo and off-page seo

 SEO copywriting is the technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and phrases that the site owner wants optimized so that the site ranks well for those terms.

Referring Domain is a web domain that contains a link to one of your site pages, used by a visitor to get to your site. For example, yahoo.com. WebHelp output generated by Oxygen XML Author.

 Local SEO helps businesses promote themselves online to local customers within a geographic area.

1. Jimboykins
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal
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Their are 4 Meta Tags in SEO:
1. Title Tag: <title>The title of the Page</title> (Unique title for your page)
Limit: Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.
2. Description Tag: <meta name = "Description" Content="Description of the Page">
Limit: Roughly 155 Characters
3. Keyword Tag: <meta name="Keyword" Content="Your Keywords">
According to Google they didn't look at meta keywords then you will be surprised that why I am mentioning it here. It is here because 'Yahoo' search still use these in their SERP. So don't miss it because still have 28% search share so why miss these 28%.
4. Robots Tag: <meta name="robots" Content="......, ......">
The valid values for Robots Meta Tags 'Content' attribute are: "INDEX", "NOINDEX", "FOLLOW", "NOFOLLOW".
Hope it helps you...

1: Engagement
2: Reach
3: Leads
4: Customers

You can insert 2-3 internal links in a content

- Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.

A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines.

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for 'Secure'

- Lay the Groundwork
- Do Your Initial Keyword Research
- Check Out the Competition
- Consider Intent
- Conceptualize the Content
- Execute
- Optimize for Your Keyword

-  Not improving your website pages for looking
- Not advancing your title tag and meta labels
- Not having any quality inbound connections
- Not having an expert, dependable design and being conflicting with hues, pictures, text styles, route informing, and format
- Being more showy than accommodating
The key is to strike a harmony amongst frame and capacity. While your website must look engaging and proficient while being easy to understand, it's critical not to wrongly go over the edge with hues, pictures, text styles, and illustrations for website designing services.

- New Links
- Lost links
- Dropped redirections
- Algorithmic penalties
- Algorithm changes
- Check the technical fundamental
- Changes to the site
- Server issues
- Changes in search behavior

- You Get More Bang for Your Buck
While there are plenty of moving parts to a holistic marketing campaign, search engine marketing produces a high conversion rate for relatively low investment. Though there are cost fluctuations depending on the type of business being promoted (Search Engine Watch has a great run-down of varying costs across different industries), on the whole, SEM is often more cost-effective than other forms of digital marketing.

- Search Is Still Important for Consumers Looking to Get a Deal
According to a 2016 study by Nielsen, consumers are increasingly using search for information-gathering and deal-seeking, both for online merchants and physical shops. This presents a unique opportunity for businesses, as marketers can advertise deals using SEM for current customers, and competitors can offer healthy competition, so that consumers can "shop around" before making a purchase.

- Ad Blocking Can't Depress SEM
Display ads have been having a rough time with ad-blocking technology on the rise, but the good news is that this has had minimal effect on search engine marketing. While the effects of so-called "ad blindness" are just now beginning to be studied (according to Search Engine Watch), most ad-blocking technology is not removing these ads outright, which means they are intrinsically more viewable than other display ads.

- You Can Tweak on the Fly
Marketers spend a lot of time looking at metrics, but generally, there's a little bit of lag between when the data becomes available and when you can make changes. With SEM, however, you have access to tools that can help you track your audience's responses in real-time. Armed with this data, you can make changes on the fly, cutting off campaigns with clearly unsuccessful key phrases early, or boosting up campaigns that are exceeding expectations.

Though there are plenty of advantages to using other marketing methods, the unique benefits of SEM are hard to deny!

There is an extension named meta inspector seo in google chrome.

- Social Content
- Updates
- Reviews
- News
- Case Studies
- Rants
- Tell a Story
- Predictions
- The Stupid and Funny

searchengineland.com

1. Find what you're influential in, this is likely to be your professional field and/or niche. If it's not – maybe you should change careers!
2. Give people recommendations and endorsements whenever possible, this will lead to increased reciprocal influence.
3. Focus on your main area(s) of interest, try to narrow it down to 2-3 things you want to be known for. This can be tough I know and can take a while but it will make you look more focused 'in real life' as well.
4. Offer something of value to your target audience, try writing a blog, publishing a podcast, create videos or if you are up for the challenge try your hand a writing a book.
5. Keep being authentic by mixing in 'human' updates, nobody wants to read a boring feed of industry updates without any human touch – don't be a robot online please.

Pogo-sticking is characterized as backpedaling and forward from a web crawler comes about page (SERP) to an individual query output goal webpage. As such, pogo-staying is the point at which the searcher taps on a connection on a SERP, sees that it's not what she is searching for, and quickly skips off by hitting the back catch.

- Spamdexing, which is a word got from "spam" and "ordering," alludes to the act of internet searcher spamming. It is a type of SEO spamming. Web optimization is a shortened form for Search Engine Optimization, which is the craft of having your site streamlined, or appealing, to the significant web crawlers for ideal ordering.

We can describe SEO in 4 steps:
-  Pre-optimization
- On-page Optimization
- Off-page Optimzation
- Anatytics or Tracking

 - HTTP ERROR 404 (NOT FOUND)
Most people are bound to recognize this one. A 404 error happens when you try to access a resource on a web server that doesn't exist. Some reasons for this happening can for example be a broken link, a mistyped URL, or that the webmaster has moved the requested page somewhere else (or deleted it). To counter the ill effect of broken links, some websites set up custom pages for them.

Bitly

- Content
- Backlink
- RainkBrain

- Offers.
- Marketing
- Increase.
- Blog Comments
- Features
- Story Building
- Tricked Out